Enterprise Learning Platform Launch
Introducing a new learning offering. The Challenge
Launch a new enterprise learning platform to a global workforce of more than 12,000 employees and build awareness, understanding and adoption. The communications needed to introduce the platform in a way that felt relevant to employees, while also giving leaders and managers the information they needed to support the launch.
My Role
Communication strategy • Campaign development • Audience strategy • Leadership communications • Employee communications • Content development
The Approach
I built the campaign around a phased communication strategy designed to move employees from awareness to action:
Educate → Introduce → Engage → Reinforce
Rather than relying on a single launch announcement, communications were tailored by audience and timed throughout the rollout. Executive leaders, people leaders and employees each received messaging designed around what they needed to know and the role they played in making the launch successful.
The campaign included executive and leadership communications, employee emails, intranet content, video, webinars, FAQs, digital signage and ongoing engagement messaging.
